ANALISIS NILAI PELANGGAN YANG MEMPENGARUHI LOYALITAS (STUDI KASUS PADA BANK KBPR JETIS PONOROGO)

Retail Banking (BPR) in Jetis Ponorogo has interest in its business survival partly because of the high loyalty of its customers. Therefore, it is essential to know what factors influence the customer’s loyalty. The appropriate method for addressing the above-mentioned problem is factor analysis. Da...

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Bibliographic Details

Published in:	Ekuitas: Jurnal Ekonomi dan Keuangan
Main Authors:	Mashariono Mashariono, Hening Widi Oetomo
Format:	Article
Language:	Indonesian
Published:	Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2018-09-01
Subjects:	Retail banking Business survival Customer loyalty
Online Access:	https://ejournal.stiesia.ac.id/ekuitas/article/view/323