Rational choice theory and charitable giving
This paper focuses on rational choice theory and its potential to explain prosocial behaviour, precisely charitable giving, defined as monetary contributions to nonprofit organisations. When deciding whether to donate money, rational individuals apply the principle of maximal utility. There are thre...
| Published in: | Sociološki Pregled |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Serbian Sociological Association, Belgrade
2019-01-01
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| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2019/0085-63201902445R.pdf |