Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior
Abstract This study applied the theory of stimulus–organism–response to test the role of green animation advertising influencing green brand love and green customer citizenship behavior. We used questionnaire survey and the target are those who having the experience of seeing the Apple’s animation a...
| الحاوية / القاعدة: | BMC Psychology |
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| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
BMC
2023-01-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1186/s40359-023-01050-4 |