TOURISM AMBASSADORS AS SPECIAL DESTINATION IMAGE INDUCERS

The image of destinations is a key factor when it comes to positioning and attracting the attention and interest of potential tourists. That being, the subject matter is relevant to experts and academics as well as destination managers looking for new alternatives to generate greater impact and inf...

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Bibliographic Details

Published in:	Enlightening Tourism: A Pathmaking Journal
Main Authors:	Jean-Claude Morand, Lucília Cardoso, Alexandra Matos Pereira, Noelia Araújo-Vila, Giovana Goretti Feijó de Almeida
Format:	Article
Language:	English
Published:	University of Huelva 2021-06-01
Subjects:	Destination brand image Tourism ambassadors Destination imagery Brand awareness Ambassadeurs Savoie Mont Blanc
Online Access:	https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/5137