Research Gap in Personal Branding: Understanding and Quantifying Personal Branding by Developing a Standardized Framework for Personal Brand Equity Measurement

Personal Branding (PB) has gained significant attention in recent years, especially in career advancement and business success. This study addresses the research gap in Personal Brand Equity (PBE) measurement by developing and validating a standardized framework. Using mixed-methods research combini...

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發表在:	Administrative Sciences
Main Authors:	Péter Szántó, Árpád Papp-Váry, László Radácsi
格式:	Article
語言:	英语
出版:	MDPI AG 2025-04-01
主題:	Personal Branding Personal Brand Equity career development measurement framework strategic branding
在線閱讀:	https://www.mdpi.com/2076-3387/15/4/148