CONSUMER VALUE IN APPAREL ONLINE MARKETING WITH REPERTORY GRID ANALYSIS

Online marketing has been increasing year by year and with the great advantages either for suppliers or consumers and e-business become more popular for any scale companies. Altough it was seen adequate to set up a webiste was enough for e-commerce, it definetly needs much more than this for growth...

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Bibliographic Details

Published in:	Annals of the University of Oradea: Fascicle of Textiles, Leatherwork
Main Authors:	DEMIR MURAT, KILIC MUSA, ORHAN KEREM, KARASU GULBEN
Format:	Article
Language:	English
Published:	Editura Universităţii din Oradea 2018-05-01
Subjects:	Apparel online marketing repertory grid analysis analytic hierarchy process consumer value
Online Access:	http://textile.webhost.uoradea.ro/Annals/Vol%20XIX-No%201-2018/Management/Art.%20no.%20312-pag.%20167-172.pdf