The Investigation of Relationship between Brand Trust and Brand Citizenship Behavior with Emphasizing on the Mediating Role of Brand Commitment in the Area of Entrpereneurship
Today, in modern marketing knowledge it is claimed that the behavior of brands are similar to human. In fact ,this similarity is indicative that brands not only have external impressions but also have inner effect to assist businesse in achieving their competitive advantage.The aim of the current st...
| Published in: | پژوهشهای مدیریت عمومی |
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| Main Author: | |
| Format: | Article |
| Language: | Persian |
| Published: |
University of Sistan and Baluchestan
2015-11-01
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| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_2304_476631611824a63be4d3aea29fbc63ea.pdf |