THE INFLUENCE OF PERCEPTIONS OF QUALITY AND SOCIAL MEDIA ON BRAND EQUITY OF HONDA MATIC MOTORCYCLES AMONG STUDENTS OF UIN SJECH M. DJAMIL DJAMBEK BUKITTINGGI

This research was motivated by the large number of reports about the frames of Honda brand automatic motorbikes being rusty and broken. Various groups, including students, are discussing Honda brand automatic motorbike products because there are many negative reviews regarding the perception of prod...

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Bibliographic Details

Published in:	Revenue
Main Authors:	Rizka Hayatul Husna, Awaluddin Awaluddin
Format:	Article
Language:	English
Published:	Islamic Business Management Program, Faculty of Islamic Economics and Business, UIN Raden Intan Lampung 2024-06-01
Subjects:	quality perception social media brand equity
Online Access:	https://ejournal.radenintan.ac.id/index.php/RJMBI/article/view/21903