TechMark: a framework for the development, engagement, and motivation of software teams in IT organizations based on gamification

In today’s fast-moving world of information technology (IT), software professionals are crucial for a company’s success. However, they frequently experience low motivation as a result of competitive pressures, unclear incentives, and communication gaps. This underscores the critical need to handle t...

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Bibliographic Details

Published in:	PeerJ Computer Science
Main Authors:	Iqra Obaid, Muhammad Shoaib Farooq
Format:	Article
Language:	English
Published:	PeerJ Inc. 2024-09-01
Subjects:	Gamification Internal marketing Employee learning Employee motivation Employee engagement IT organizations
Online Access:	https://peerj.com/articles/cs-2285.pdf