Marketing Students Take on University Library as Client in Experiential Learning Assignment

In this collaboration between university librarians and faculty, advertising students were given the unique opportunity to treat the university library as a client in a rebranding initiative. This partnership allowed students to work in agency-style teams, simulating a real-world professional settin...

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Bibliographic Details

Published in:	Marketing Libraries Journal
Main Authors:	Mary Kelly, Matthew Schirano, Lisa Thornell
Format:	Article
Language:	English
Published:	Marketing Libraries Journal 2025-05-01
Subjects:	academic libraries library branding marketing academic libraries partnerships faculty outreach
Online Access:	https://journal.marketinglibraries.org/spring2025/02_MLJv9i1.pdf