Evaluation and Further Development of the B2B Startup Experimentation Framework: Application in B2C E-Commerce

Different challenges and uncertainty arise from digital transformation as managers are forced to find new channels or make alternative investments decisions. Companies can use experiments as knowledge-generating resources to mitigate the uncertainty surrounding the adapted business model. The B2B St...

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Bibliographic Details

Published in:	Athens Journal of Business & Economics
Main Authors:	Carsten H. Hahn, Vili Sotirova, Patrick Brecht, Anja Ströbele
Format:	Article
Language:	English
Published:	Athens Institute for Education and Research 2024-10-01
Subjects:	digital business models validation validation framework business experiments b2c e-commerce
Online Access:	https://www.athensjournals.gr/business/2024-10-4-1-Hahn.pdf