Insights into Generation Z's Perception of Social Media Marketing's Effectiveness on Faith-Based Private School Branding

The research aims to explore Generation Z's perceptions of social media marketing (SMM) effectiveness for brand building in religious-based private schools, addressing a crucial gap in the literature by examining how SMM influences various facets of brand perception and student behavior within...

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Bibliographic Details

Published in:	Qalamuna
Main Authors:	Stelly Stevanny Carundeng, Danny I. Rantung, Deske W. Mandagi
Format:	Article
Language:	English
Published:	Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo 2024-06-01
Subjects:	Social media marketing education institution brand attitude brand image brand intention intention to recommend
Online Access:	https://ejournal.insuriponorogo.ac.id/index.php/qalamuna/article/view/4953