Virtual Influencers in the Context of Artificial Intelligence: An Overview of the Emerging Literature

Virtual influencers, aided by artificial intelligence (AI) and computer-generated imagery (CGI), have emerged as key participants in the digital marketing scene. This study investigates their expanding importance, focusing on how AI technologies enable these digital personas to interact with audienc...

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Bibliographic Details

Published in:	Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law
Main Author:	Eduard C. Gross
Format:	Article
Language:	English
Published:	Transilvania University of Brasov Publishing House 2024-12-01
Subjects:	virtual influencers artificial intelligence digital marketing ethical concerns authenticity
Online Access:	https://webbut.unitbv.ro/index.php/Series_VII/article/view/8728/6144