#Bartender: portrayals of popular alcohol influencer’s videos on TikTok©

Abstract Background Despite widespread use of the short-video social media platform TikTok©, limited research investigates how alcohol is portrayed on the platform. Previous research suggests that a driver of alcohol content on TikTok©, in part, comes from bartenders demonstrating how to make drinks...

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Bibliographic Details
Published in:BMC Public Health
Main Authors: Erell Guégan, Marco Zenone, Mélissa Mialon, Karine Gallopel-Morvan
Format: Article
Language:English
Published: BMC 2024-05-01
Subjects:
Online Access:https://doi.org/10.1186/s12889-024-18571-1