The Differential Effects of Virtual Reality (VR) on the Novice and Experienced VR Users

Although research on Virtual Reality (VR) has uncovered numerous technical advantages of VR over traditional media, little is known about how individual VR users with varying prior experience respond to VR differently. This paper examines the effect of users' prior VR experience on their subseq...

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Bibliographic Details

Published in:	Asia Marketing Journal
Main Author:	Youjung Jun
Format:	Article
Language:	English
Published:	Korean Marketing Association 2023-07-01
Subjects:	virtual reality (vr) consumer technology novelty charitable consumption
Online Access:	https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1610&context=journal