Footwear Industry Investigation: The Impact of Attitude and Habits on Use Intention in Generation Z Based on Theory of Planned Behavior

The increasingly tight competition in the sneaker footwear industry encourages companies to formulate targeted marketing strategies, focusing on creating relevant added value for consumers and building loyalty and strong long-term relationships with consumers. Although the sneaker footwear industry...

詳細記述

書誌詳細

出版年:	Jurnal Aplikasi Manajemen
主要な著者:	Ferdika Adhi Pradana, Endy Gunanto Marsasi
フォーマット:	論文
言語:	英語
出版事項:	University of Brawijaya 2024-12-01
主題:	economic benefit trust hedonic benefit attitude habits use intention
オンライン･アクセス:	https://jurnaljam.ub.ac.id/index.php/jam/article/view/8666