Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality
Purpose – The aim of the research is to evaluate different modality for product reviews presentation and its impact on users’ performance, purchase intention and enjoyment. Design/methodology/approach – The study utilized an experimental approach with 48 opportunistic participants in three groups (1...
| 出版年: | Journal of Trade Science |
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| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Emerald Publishing
2024-11-01
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| 主題: | |
| オンライン･アクセス: | https://www.emerald.com/insight/content/doi/10.1108/JTS-03-2024-0018/full/pdf |