Establish Trust With Electronic Word-of-Mouth to Improve Brand Equity
Electronic word-of-mouth (e-WOM) has gained popularity due to the fact that people can communicate and discuss brands through emotive expressions, remarks, and reviews regardless of their distance. The purpose and objectives of this study are to determine how e-WOM factors, such as brand image, bran...
| Published in: | SAGE Open |
|---|---|
| Main Authors: | , , , , , |
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-11-01
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| Online Access: | https://doi.org/10.1177/21582440241292815 |