How Purchase Decision Mediates Electronic Word of Mouth's Impact on Customer Satisfaction: A Case in Shopee Application

Examination of the relationships between Electronic Word of Mouth (eWOM), Purchase Decision (PDC), and Customer Satisfaction (CSF) within the context of Shopee, an Indonesian top-commerce platform. The study aims to analyze the influence of eWOM on PDC, the impact of PDC on CSF, and the mediating ro...

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Bibliographic Details
Published in:Profit: Jurnal Administrasi Bisnis
Main Authors: Bonita Septiani Heda, Edy Yulianto, Sunarti Sunarti
Format: Article
Language:English
Published: University of Brawijaya 2024-06-01
Subjects:
electronic word of mouth
purchase decision
customer satisfaction
shopee
online review
Online Access:https://profit.ub.ac.id/index.php/profit/article/view/2751

Internet

https://profit.ub.ac.id/index.php/profit/article/view/2751

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