Exploration of Factors Affecting the Development in Employer Brand Using Q Method (Case Study: Defense Universities)

Background & Purpose: Employer brand as one of the organization's brand dimensions and an important factor of differentiating from competitors has an important role in the field of maintaining and increasing the intangible assets of the organization. The present study sought to identify ran...

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Bibliographic Details

Published in:	مطالعات منابع انسانی
Main Authors:	Amir Valafar, Davod feiz, Azim Zarei, Mahmoud Golami Karin
Format:	Article
Language:	Persian
Published:	Shahid Sattari Aeronautical University 2022-04-01
Subjects:	defense university brand employer brand q method
Online Access:	http://www.jhrs.ir/article_150419_1a920d45800d789c7f2242f4f8de525d.pdf