Models of brand equity. A systematic and critical review
Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation based on the likelihood of purchasing a good, or service. The go...
| Published in: | Cogent Business & Management |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2433168 |