The Effect of Social Influence and Brand Image on Brand Awareness and Purchase Intention Study Case

This study examines the relationships between social influence, brand image, brand awareness, and purchase intention in consumer behavior. The primary goal is to analyze how social influence and brand image contribute to brand awareness and purchase intention. By exploring these dynamics, the resea...

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Bibliographic Details

Published in:	IJEBD (International Journal of Entrepreneurship and Business Development)
Main Author:	Leonard Joshua
Format:	Article
Language:	English
Published:	LPPM of Narotama University Surabaya 2025-01-01
Subjects:	Social Influence Brand Image Brand Awareness Purchase Intention
Online Access:	https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/patria/index.php/pac/index.php/magistra/index.php/ijeeit/index.php/ijti/index.php/ijebd/article/view/2641/index.php/educultural/issue/current/index.php/magistra/index.php/hukumbisnis/issue/current/index.php/magistra/issue/current/index.php/index/about/submissions/index.php/jurtama/issue/current/index.php/index/about/aboutThisPublishingSystem/index.php/hukumbisnis/index.php/ijebd/article/view/3173