On-Premise Signs and the North American Suburban Enclosed Shopping Mall

The first fully enclosed modern suburban shopping mall, Southdale Center, opened in 1956 and immediately established a standard for how retailers and signs were to operate within their confines. Enclosed Malls were one of the first unique building types designed for suburban automotive environments...

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Bibliographic Details

Published in:	Interdisciplinary Journal of Signage and Wayfinding
Main Author:	Craig Berger
Format:	Article
Language:	English
Published:	University of Oklahoma Libraries 2018-08-01
Subjects:	shopping malls enclosed mall suburban automotive environments key retail economic driver separation of income classes sign innovations
Online Access:	https://journals.shareok.org/ijsw/article/view/12