THE INFLUENCE OF BRAND TRUST, LIVE PROMO, AND PRICE ON CONSUMER PURCHASING INTEREST IN TIKTOK SHOP IN THE SOUTH SULAWESI REGION
This research aims to examine the impact of Brand Trust, Live Promo, and Price on Consumer Purchasing Interest in TikTok Shop. The study focuses on TikTok Shop users in the South Sulawesi area, with the exact number of respondents not being specified. A total of 200 respondents participated in the...
| Published in: | Journal of Management Small and Medium Enterprises (SME's) |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2025-07-01
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| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/20456 |