Consumer perceptions of shopping channel attributes and risk factors of apparel purchases

Retailers operating in a globally-competitive industry need to pay careful attention to customer perceptions of a particular shopping channel, either online or offline. Given this shift, retail marketers globally should develop apt strategies for enhancing customer satisfaction and gaining a competi...

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Bibliographic Details

Published in:	The Retail and Marketing Review
Main Authors:	N Cunningham, Prof CF De Meyer-Heydenrych
Format:	Article
Language:	English
Published:	Department of Marketing Management, University of South Africa 2018-11-01
Subjects:	purchase intention shopping channel customer perceptions online shopping risk factors
Online Access:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR14_2_28-42.pdf