Consumer perceptions of shopping channel attributes and risk factors of apparel purchases
Retailers operating in a globally-competitive industry need to pay careful attention to customer perceptions of a particular shopping channel, either online or offline. Given this shift, retail marketers globally should develop apt strategies for enhancing customer satisfaction and gaining a competi...
| 出版年: | The Retail and Marketing Review |
|---|---|
| 主要な著者: | N Cunningham, Prof CF De Meyer-Heydenrych |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Department of Marketing Management, University of South Africa
2018-11-01
|
| 主題: | |
| オンライン・アクセス: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR14_2_28-42.pdf |
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