Consumer perceptions of shopping channel attributes and risk factors of apparel purchases

Retailers operating in a globally-competitive industry need to pay careful attention to customer perceptions of a particular shopping channel, either online or offline. Given this shift, retail marketers globally should develop apt strategies for enhancing customer satisfaction and gaining a competi...

詳細記述

書誌詳細
出版年:The Retail and Marketing Review
主要な著者: N Cunningham, Prof CF De Meyer-Heydenrych
フォーマット: 論文
言語:英語
出版事項: Department of Marketing Management, University of South Africa 2018-11-01
主題:
オンライン・アクセス:https://retailandmarketingreview.co.za/wp-content/uploads/2021/06/RMR14_2_28-42.pdf

類似資料