ISLAMIC BRANDING, RELIGIUSITAS DAN KEPUTUSAN KONSUMEN TERHADAP PRODUK
Abstract: Islamic branding practices have recently been the main discussions within practitioners' and academicians' discussions in the recent years. Several experts reported that Islamic branding concept has attracted interests of many companies. Muslim consumers are to be more selective...
| Published in: | Jurnal Hukum Islam |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Sharia Faculty, Universitas Islam Negeri KH. Abdurrahamn Wahid Pekalongan
2015-12-01
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| Subjects: | |
| Online Access: | http://e-journal.iainpekalongan.ac.id/index.php/jhi/article/view/487 |