Which Factors Drive Consumer Decisions during Milk Purchase? New Individuals’ Profiles Considering Fresh Pasteurized and UHT Treated Milk

The cow’s milk market is going through a critical period characterised by a continuous contraction in consumption as a consequence of the lack of competitiveness on the market of the conventional product (commodity) versus numerous specialties. This paper aimed to define the profiles of milk consume...

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Bibliographic Details

Published in:	Foods
Main Authors:	Valentina Maria Merlino, Stefano Massaglia, Danielle Borra, Antonio Mimosi, Paolo Cornale
Format:	Article
Language:	English
Published:	MDPI AG 2021-12-01
Subjects:	cow milk fresh pasteurized ultra-high temperature (UHT) best-worst scaling socio-demographic profiles
Online Access:	https://www.mdpi.com/2304-8158/11/1/77