The Influence of Brand Image, Brand Love, and Perceived Value on Luxcrime Comics Customer Loyalty in East Surabaya

The growth of the cosmetics industry is increasing, creating competition among companies to attract customers. The purpose of this research is to identify the effect of brand image, brand love and perceived value on customer loyalty in Luxcrime Cosmetics in East Surabaya. This research is included...

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Bibliographic Details

Published in:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Nurul Hidayati, Lia Nirawati
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-08-01
Subjects:	Brand Image Brand Love Perceived Vallue Customer Loyalty
Online Access:	https://www.e-journal.uac.ac.id/index.php/iijse/article/view/6885