The role of customer based brand equity in the effect of advertising on consumer response

The importance of brand equity in current marketing world is clear. a strong brand can be worth more than the usual value for an organization. This issue has an utmost important in the tourism industry. Todays tourism organization are looking for the identification of effective factor for promoting...

وصف كامل

التفاصيل البيبلوغرافية

الحاوية / القاعدة:	کاوش‌های مدیریت بازرگانی
المؤلفون الرئيسيون:	Azar KaffashPoor, Ata Ollah Harandi, sayedahZahra Fatemi
التنسيق:	مقال
اللغة:	الفارسية
منشور في:	Yazd University 2014-12-01
الموضوعات:	advertising brand equity consumer response brand loyalty brand awareness brand association perceived quality
الوصول للمادة أونلاين:	http://bar.yazd.ac.ir/article_534_2c0b4ba3e711e1e192dc78920de9fef1.pdf