The Materialization of Television Formats

The materialization of television formats (e.g., The Masked Singer formats) has become a popular commodity in the global television trade. A television format is an idea, concept, or formula. How can buyers and sellers exchange intangible things such as formats? In this article, I examine the materi...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Media Industries
المؤلف الرئيسي: Joonseok Choi
التنسيق: مقال
اللغة:الإنجليزية
منشور في: Michigan Publishing 2022-12-01
الموضوعات:
الوصول للمادة أونلاين:https://journals.publishing.umich.edu/mij/article/id/417/