Shopping motivations of Paylater users
Objective Despite Paylater’s increasing popularity in Indonesia, no research potentially has explored the influence of Paylater users’ shopping motivation on purchase intention. This topic is important to research to create a healthier shopping environment for marketers and users. This paper present...
| Published in: | Australian Journal of Psychology |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/00049530.2024.2408022 |