The Influence of Promotion Mix, Brand Image and Lifestyle on Purchase Decisions at Tokopedia with Consumer Behavior as An Intervening Variable

The purpose of this research is to determine and analyze the influence of Promotion mix on Consumer Behavior, Brand image on Consumer Behavior, Lifestyle on Consumer Behavior, Promotion mix on Purchase Decisions, Brand image on Purchase Decisions, Lifestyle on Purchase Decisions, Consumer Behavior...

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Bibliographic Details

Published in:	IJEBD (International Journal of Entrepreneurship and Business Development)
Main Authors:	Prastya Harys Saputra, Arasy Alimudin, Joko Suyono
Format:	Article
Language:	English
Published:	LPPM of Narotama University Surabaya 2024-05-01
Subjects:	Promotion Mix Brand Image Lifestyle Consumer Behavior Purchase Decisions
Online Access:	https://jurnal.narotama.ac.id/index.php/link/article/view/1692%0Ahttps:/jurnal.narotama.ac.id/index.php/link/article/download/1692/1161/index.php/tsl/index.php/pac/index.php/jap/index.php/paudmotoric/index.php/ijebd/index.php/ijebd/article/view/2761