Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages
The application of neurophysiological techniques in marketing and consumer research has seen substantial growth in recent years. This review provides a comprehensive overview of how neuroscience has been integrated into consumer behavior research commonly referred to as “neuromarketing.” While prior...
| الحاوية / القاعدة: | Frontiers in Neuroergonomics |
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| المؤلفون الرئيسيون: | , , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Frontiers Media S.A.
2025-07-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.frontiersin.org/articles/10.3389/fnrgo.2025.1542847/full |