COMPETITIVE ADVANTAGE IN THE ENTERPRISE PERFORMANCE

Rapid changes in market characteristics and the technological innovations are common and faster challenges, resulting in products, processes and technologies. The competitive advantage is volatile, difficult to obtain and more difficult to maintain and strengthened with consumers who through their i...

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Bibliographic Details
Published in:Annals of the University of Oradea: Economic Science
Main Author: PRUNEA Ana Daniela
Format: Article
Language:German
Published: University of Oradea 2014-07-01
Subjects:
Online Access:http://anale.steconomiceuoradea.ro/volume/2014/n1/055.pdf