Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia

This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxur...

詳細記述

書誌詳細

出版年:	Media Ekonomi dan Manajemen
主要な著者:	Teresia Debby, Atik Aprianingsih, Agus Hasan Pura Anggawidjaja, VJ Wisnu Wardhono, Kaustubh Virkar
フォーマット:	論文
言語:	インドネシア語
出版事項:	Universitas 17 Agustus 1945 (UNTAG) Semarang 2024-01-01
主題:	luxury brands hedonic value functional value attitude towards luxury brands intention to buy luxury brands
オンライン･アクセス:	http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4502