Orientasi Kewirausahaan dan Inovasi Produk pada Masa Pandemi Covid-19 terhadap Kinerja Pemasaran UMKM di Kota Tangerang

The Tangerang City convection MSMEs experienced a shock from a decline in demand due to economic instability caused by the Covid-19 pandemic. Tangerang City MSMEs need a survival strategy to be able to maintain their business in the midst of the Covid-19 pandemic. However, the MSMEs of Tangerang Cit...

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Bibliographic Details

Published in:	Organum
Main Authors:	Humairoh Humairoh, Suharyadi Suharyadi, Edi Rahmat Taufik
Format:	Article
Language:	Indonesian
Published:	Universitas Winaya Mukti 2021-12-01
Subjects:	entrepreneurial orientation product innovation, marketing performance.
Online Access:	http://ejournal.winayamukti.ac.id/index.php/Organum/article/view/147