THE INFLUENCE OF BRAND PERSONALITY, BRAND AWARENESS, FASHION CONSCIOUSNESS, AND SATISFACTION AS INTERVENING VARIABLES ON MUSLIM FASHION PRODUCT LOYALTY IN INDONESIA

This research is intended to formulate a conceptual framework to determine the effect of the relationship between brand personality, brand awareness, fashion consciousness, and consumer satisfaction of Muslim women on Muslim fashion product loyalty. This research method is quantitative, with data co...

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Bibliographic Details
Published in:Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Main Authors: Alfitri Zukhrufani, Ririn Tri Ratnasari
Format: Article
Language:Indonesian
Published: Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura 2022-04-01
Subjects:
brand personality
brand awareness
fashion consciousness
satisfaction
loyalty
Online Access:https://jurnal.untan.ac.id/index.php/JJ/article/view/50406

Internet

https://jurnal.untan.ac.id/index.php/JJ/article/view/50406

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