Content Marketing Insights from Kuwait Banking Industry: Matching Managers’ and Customers’ Perceptions of Social Media Posts Likability and Readability

The main objective is to measure the difference in the perceptions of bank marketing managers and their customers regarding the likeability, readability and responsiveness of social media content [...]

Bibliographic Details
Published in:Proceedings
Main Authors: Marcelle de la Roche, Faidon Theofanidis, Fatima AlLougman, Aleksandra Jovanovic, Vladimir Simovic
Format: Article
Language:English
Published: MDPI AG 2024-05-01
Subjects:
social media marketing
readability
likeability
Kuwait
banks
Online Access:https://www.mdpi.com/2504-3900/101/1/9

Internet

https://www.mdpi.com/2504-3900/101/1/9

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