How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer be...

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Bibliographic Details

Published in:	Applied Sciences
Main Authors:	Bingqing Shen, Weiming Tan, Jingzhi Guo, Linshuang Zhao, Peng Qin
Format:	Article
Language:	English
Published:	MDPI AG 2021-11-01
Subjects:	virtual commerce consumer behavior application design immersive technology metaverse
Online Access:	https://www.mdpi.com/2076-3417/11/23/11087