How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer be...

Full description

Bibliographic Details
Published in:	Applied Sciences
Main Authors:	Bingqing Shen, Weiming Tan, Jingzhi Guo, Linshuang Zhao, Peng Qin
Format:	Article
Language:	English
Published:	MDPI AG 2021-11-01
Subjects:	virtual commerce consumer behavior application design immersive technology metaverse
Online Access:	https://www.mdpi.com/2076-3417/11/23/11087

Similar Items

A Systematic Review in the World of the Metaverse
by: Salman Hassan, et al.
Published: (2023-06-01)

Metaverse Characteristics: The Role of Consumer Experience Shaping Consumer Behavior in the Metaverse
by: Meng Tao, et al.
Published: (2025-07-01)

Virtual Tasting in the Metaverse: Technological Advances and Consumer Behavior Impacts
by: Farouk Adéwalé Moustapha, et al.
Published: (2024-10-01)

Exploring relevant technologies for simulating user interaction in Metaverse virtual spaces
by: Ion Alexandru MARINESCU, et al.
Published: (2023-09-01)

From Virtual to Reality: How Metaverse and VR Technologies Influence Travel Decisions
by: Randi Rian Putra, et al.
Published: (2025-06-01)

METAVERSE AND VIRTUAL JOURNALISM
by: Dan-Valeriu VOINEA
Published: (2021-12-01)

Innovating Industrial Training with Immersive Metaverses: A Method for Developing Cross-Platform Virtual Reality Environments
by: Lucas G. G. Almeida, et al.
Published: (2023-08-01)

Metaverse Unveiled: From the Lens of Science to Common People Perspective
by: Mónica Cruz, et al.
Published: (2024-08-01)

Michelangelo Effect in Virtual Sculpturing: Prospective for Motor Neurorehabilitation in the Metaverse
by: Simona Pascucci, et al.
Published: (2024-01-01)

Law and the Metaverse: Selected issues in theory and practice
by: M. S. Sitnikov
Published: (2024-05-01)

Feasibility of teaching and assessing medical students in the metaverse: design and features for its learning efficiency
by: Miguel Ángel Rodriguez-Florido, et al.
Published: (2024-05-01)

Metaverse Tourism: Opportunities, AI-Driven Marketing, and Ethical Challenges in Virtual Travel
by: Dimitra Skandali
Published: (2025-09-01)

Sociodigital experiences and creativity in the metaverse: An integrative review
by: Ingrid Weingärtner Reis, et al.
Published: (2024-04-01)

From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior
by: Alessandro Fici, et al.
Published: (2024-07-01)

Metaverse Users' Purchase Intention in Second Life
by: Beste Demirci, et al.
Published: (2024-06-01)

Development and testing of a scale for examining factors affecting the learning experience in the Metaverse
by: Emmanuel Fokides
Published: (2023-01-01)

Metaverse purchase intention: Determinants of metaverse and mediating role of consumer flow experience
by: Wasim Ahmad, et al.
Published: (2025-12-01)

THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA
by: Erna Grcić-Rešidović, et al.
Published: (2022-05-01)

THE INFLUENCE OF INSTAGRAM LIKES ON CONSUMER ATTITUDE AND PURCHASE INTENTION OF E-COMMERCE USERS IN BOSNIA AND HERZEGOVINA
by: Erna Grcić-Rešidović, et al.
Published: (2022-05-01)

Designing social immersive virtual environments for the Metaverse: The case study of MetaLibrary
by: Alberto CANNAVÒ, et al.
Published: (2025-06-01)

How and why should we regulate the metaverse?
by: M. S. Sitnikov
Published: (2025-01-01)

Metaverse in financial industry: Use cases, value, and challenges
by: Mubashar Iqbal, et al.
Published: (2024-11-01)

Faraway, so Close: Perceptions of the Metaverse on the Edge of Madness
by: Mónica Cruz, et al.
Published: (2024-01-01)

Bioinformatics and the Metaverse: Are We Ready?
by: Stephen Taylor, et al.
Published: (2022-05-01)

The Metaverse Territorial Brand: A Contemporary Concept
by: Giovana Goretti Feijó Almeida
Published: (2024-09-01)

Creating an immersive environment of Metaverse for businesses
by: Harish Kumar, et al.
Published: (2024-11-01)

Studying the Metaverse Effect on its Users
by: Taher Ghazal, et al.
Published: (2022-03-01)

Metaverse City: Conceptual Views and Formation Factors Towards the Digital Society
by: Giovana Goretti Feijó Almeida
Published: (2025-05-01)

Unlocking the metaverse: Determinants of voluntary adoption in e-commerce
by: Radka Bauerová, et al.
Published: (2025-06-01)

Experimenting on the metaverse to foster innovation
by: Cristina Mele, et al.
Published: (2025-06-01)

Is Metaverse Intended for Purchasing? An Empirical Investigation
by: Harold Andrew Patrick, et al.
Published: (2024-12-01)

Metaverse Unleashed: Augmenting Creativity and Innovation in Business Education
by: Rinku Mahindru, et al.
Published: (2024-01-01)

Editorial: Metaverse in education: opportunities and challenges
by: Sajjad Hussain, et al.
Published: (2024-04-01)

Multisensory Metaverse-6G: A New Paradigm of Commerce and Education
by: Mohammed H. ALSAMH, et al.
Published: (2024-01-01)

A Study on Consumer-Avatar Interactions in the Metaverse: Implications for Marketing Strategies
by: Sunmin Kim, et al.
Published: (2025-07-01)

Research on the construction of educational community from the perspective of metaverse
by: Ye LIU, et al.
Published: (2023-01-01)

The Effect of Social Commerce Construct on Consumer Trust and Purchase Intention
by: Vora Intan Cahayani, et al.
Published: (2020-04-01)

Empowering Retail in the Metaverse by Leveraging Consumer Behavior Analysis for Personalized Shopping: A Pilot Study in the Saudi Market
by: Monerah Alawadh, et al.
Published: (2025-04-01)

Data- and management-driven metaverse research
by: Zhigeng Pan, et al.
Published: (2024-06-01)

Differentiated Science Instruction in the Metaverse with Gifted Students: Let’s Visit Kaz Mountains National Park!
by: Yunus Emre Avcu, et al.
Published: (2024-10-01)