Significance of the Brand Health Pyramid for Modern Marketing

The study explores the relationship between the brand health pyramid and modern marketing, emphasizing its significance for companies analyzing consumer behavior. It offers a theoretical and exploratory perspective on how influencers shape the brand pyramid and brand image. Drawing on empirical data...

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Bibliographic Details

Published in:	AlterEconomics
Main Author:	Arseny A. VOLODIN
Format:	Article
Language:	English
Published:	Institute of Economics UB RAS 2024-06-01
Subjects:	brand pyramid influencer marketing brand health brand equity influencers purchasing behavior consumer attraction consumer retention