Testing of Standardized Advertising Slogans Within the Marketing Communication of Sustainable and Local Foods in Order to Reveal Consumer Preferences

Marketing communication concerning the consumer in the retail food market is currently undergoing significant changes, based on a shift from the passive supply to manage the consumer, toward an effort to understand his needs. The changes in communication are influenced by the technological revolutio...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Frontiers in Sustainable Food Systems
المؤلفون الرئيسيون:	Alena Kusá, Marianna Urmínová, Tamás Darázs, Jarmila Šalgovičová
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Frontiers Media S.A. 2021-07-01
الموضوعات:	local food sustainable food marketing communication of food consumer behavior forms of marketing communication communication values
الوصول للمادة أونلاين:	https://www.frontiersin.org/articles/10.3389/fsufs.2021.703223/full

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