Measuring the influence of customer-based store brand equity in the purchase intention

Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. This study attempts to propose an integrated model of Brand Equity in store or ret...

詳細記述

書誌詳細

出版年:	Management Letters/Cuadernos de Gestión
主要な著者:	Cristina Calvo Porral, Valentín Alejandro Martínez Fernández, Oscar Juanatey Boga, Jean-Pierre Lévy Mangín
フォーマット:	論文
言語:	英語
出版事項:	Universidad del País Vasco (UPV/EHU) 2015-03-01
主題:	Store brand Brand Equity purchase intention retail structural equation modeling
オンライン･アクセス:	http://www.ehu.eus/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2015&v=15&n=1&o=4