The Impact of Nostalgia on the Brand Equity in Economy with Post-Communist Background

Bibliographic Details
Published in:	Economics & Sociology
Main Author:	Magdalena Grębosz-Krawczyk
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2018-06-01
Subjects:	brand equity nostalgic brand consumers’ attitudes
Online Access:	http://www.economics-sociology.eu/?587,en_the-impact-of-nostalgia-on-the-brand-equity-in-economy-with-post-communist-background

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