The Influence of Visual Merchandising, Price Discounts, and Shopping Lifestyle on Impulse Buying Behavior of Generation Z at Miniso Store Galaxy Mall Surabaya

Business competition in today's globalized era is increasingly tight and dynamic. Local and multinational companies are competing to seize market share, especially in the highly promising retail sector. One of the retail stores in Indonesia that is currently popular among Generation Z is Minis...

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Bibliographic Details

Published in:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Decinta Putri Ariani, Siti Ning Farida
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-06-01
Subjects:	Visual Merchandising Price Discount Shopping Lifestyle Impulse Buying
Online Access:	https://e-journal.uac.ac.id/index.php/iijse/article/view/6537