Social Media and Higher Education: A Linguistic Analysis of Identity Construction of Pakistani Universities

This study rigorously explores the linguistic strategies employed by Pakistani universities for identity construction on social media platforms, focusing primarily on X (formerly known as Twitter). Utilizing a robust methodology of corpus-assisted discourse analysis, we scrutinized a substantial dat...

Full description

Bibliographic Details

Published in:	Галактика медиа: журнал медиа исследований
Main Authors:	Fareeha Aazam, Pei Soo Ang, Noor Aqsa Nabila Mat Isa
Format:	Article
Language:	English
Published:	Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science” 2024-02-01
Subjects:	linguistic strategies identity construction social media corpus-assisted discourse analysis pakistani universities digital identities cultural themes multi-word key terms organizational branding communication strategies
Online Access:	https://galacticamedia.com/index.php/gmd/article/view/428