Social Media and Higher Education: A Linguistic Analysis of Identity Construction of Pakistani Universities

This study rigorously explores the linguistic strategies employed by Pakistani universities for identity construction on social media platforms, focusing primarily on X (formerly known as Twitter). Utilizing a robust methodology of corpus-assisted discourse analysis, we scrutinized a substantial dat...

Full description

Bibliographic Details
Published in:	Галактика медиа: журнал медиа исследований
Main Authors:	Fareeha Aazam, Pei Soo Ang, Noor Aqsa Nabila Mat Isa
Format:	Article
Language:	English
Published:	Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science” 2024-02-01
Subjects:	linguistic strategies identity construction social media corpus-assisted discourse analysis pakistani universities digital identities cultural themes multi-word key terms organizational branding communication strategies
Online Access:	https://galacticamedia.com/index.php/gmd/article/view/428

Similar Items

Construction of Brand Identity through Language in the Video Advertisements of Pakistani Telecom Companies
by: Sohaib Ul Hassan, et al.
Published: (2021-02-01)

A critical study of group-defining categories in the discursive construal of national identity
by: Nina Shtok
Published: (2024-12-01)

Study of the Formation of Embodied Identity of Women in the Nineties with a Discourse Psychology Approach
by: Mina Mahdikhani, et al.
Published: (2022-03-01)

A Corpus-Based Analysis of the Use of Singular Nouns by Pakistani Students in Higher Education
by: Mahmood Ahmad, et al.
Published: (2024-09-01)

Exploring brand symbolism amongst 10 year-old urban Pakistani children
by: Saima Hussain, et al.
Published: (2018-12-01)

Exploring Identity in Muslim Moroccan and Pakistani Immigrant Women
by: Cristina Giuliani, et al.
Published: (2015-02-01)

Negotiating Conflict: Regional and National Identities in Contemporary Pakistani Fiction in English
by: Syed Hanif Rasool
Published: (2021-07-01)

Exploring Discourse Markers in Analyzing Gender Discrimination in Pakistani Drama Serials: A Corpus-Based Study
by: Arooba Abid, et al.
Published: (2024-05-01)

The Impact of Brand-Oriented Strategy on Brand Performance with Emphasis on Brand Identity Intervention
by: Shima Mashhadi Ramazan, et al.
Published: (2019-08-01)

‘Silence is gratitude’: social support and female empowerment to improve health and well-being in the Pakistani community, UK
by: Farina Kokab, et al.
Published: (2025-08-01)

Investigating the Role of Organizational Identity and Religious Identity in Preventing Corruption
by: ABBAS SABET, et al.
Published: (2018-10-01)

LANGUAGE TEACHING CHALLENGES THROUGH THE LENS OF CORPUS LINGUISTICS
by: Marianna Levrints Lőrincz
Published: (2024-03-01)

Middle-age brand identity crisis
by: Antonio Pedro Alves, et al.
Published: (2023-03-01)

Literature citation and writer identity construction in linguistic academic discourse
by: Wan Liu, et al.
Published: (2023-11-01)

THEMATIC AREA OF YOUTH DISCOURSE AS COLLECTIVE LINGUISTIC IDENTITY EXPLICATION
by: M. G. Chabanenko
Published: (2015-11-01)

A Lexicometric Analysis of the Poems from <i>O Guardador de Rebanhos
by: Carlos Assunção, et al.
Published: (2019-05-01)

The multilingual profile and its impact on identity: Approaching the difference between multilingualism and multilingual identity or linguistic identity
by: Stefanie Siebenhütter
Published: (2023-01-01)

Discreditation and Mitigation Strategies as Two Forms of Online Identity Expression in Conflict-Generating Discourse
by: E. S. Palekha
Published: (2025-01-01)

Academic Word List in Pakistani Legal Discourse
by: Umm-e-Habiba
Published: (2018-06-01)

Key Words as Markers of the Communicative Behavior of the Discursive Personality of the Nominee to the USA Presidency (Based on the Genre of Pre-Election Debates)
by: L. A. Kochetova, et al.
Published: (2022-04-01)

Discovering communicational DNA for expressing the identity of a university
by: Cristina Errázuriz, et al.
Published: (2024-07-01)

The Effect of Using Word-of-Mouth Marketing on the Identity of Sports Brands
by: Aylar Sefidgar, et al.
Published: (2023-12-01)

Writer Identity in Transition: A Narrative Study of Pakistani MA TESOL Students’ Academic Writing
by: Ambreen Siddique, et al.
Published: (2025-09-01)

ON LINGUISTIC IDENTITY STATUS AS AN ETHNOLINGUISTIC PHENOMENON IN THE EPOCH OF LANGUAGE CONTACTS
by: S. V. Pakharenko
Published: (2021-09-01)

The professional linguistic identity of the football commentator Matt Law
by: N.I. Gatsura, et al.
Published: (2018-10-01)

ON LINGUISTIC AND COGNITIVE MECHANISMS OF AUTHOR’S IDENTITY REPRESENTATION IN POETIC DISCOURSE
by: Irina V. Yanovskaya, et al.
Published: (2019-11-01)

Positionings and Tensions Among Discursive Acts in a Colombian EFL Classroom: Interpretations of Linguistic Identity
by: Katherin Silva-Alfonso
Published: (2025-01-01)

The Brand Identity: A Strategic Shift for Success
by: Victor Danciu
Published: (2010-06-01)

From Linguistic Landscape to Semiotic Assemblages in a Local Market
by: Enikő Biró
Published: (2022-12-01)

The Issue of the UK’s Pakistani Community Acculturation
by: Ulyana V. Klimenko
Published: (2024-08-01)

Islamic Identity and Discourse: A Sociolinguistic Study in the Pakistani Context
by: Snobra Rizwan
Published: (2021-06-01)

Linguistic Variation Among Pakistani Internet Blogs: A Multidimensional Analysis
by: Asia Latif, et al.
Published: (2021-06-01)

Language and identity in contemporary Hungarian fiction in Slovakia
by: Judit Görözdi
Published: (2024-12-01)

Constructing Gender through Meta discourse: A Corpus-Based Inter-Disciplinary Study of Research Dissertations of Pakistani M. Phil Graduates
by: Musarrat Azher, et al.
Published: (2023-12-01)

Contesting history and identity formation in Paul and in South Africa
by: Zorodzai Dube
Published: (2015-09-01)

Ethnicity, Language, and Identity in Kenya
by: Nathan Oyori Ogechi
Published: (2019-07-01)

A study of Linguistic Strategies on the Facebook Page “Maepranom”
by: Pornnapat Thongpoon
Published: (2023-09-01)

Comparison of Split Infinitives in Pakistani and British English: A Corpus-based Investigation
by: Bisma Butt, et al.
Published: (2018-12-01)

Features of Ethno-Linguistic Identity Characteristic for Representatives of Different Ukrainian Linguistic Groups
by: Eliso Hryshchuk, et al.
Published: (2019-04-01)

Identity at work: Exploring strategies for Identity Work
by: Byron G. Adams, et al.
Published: (2012-01-01)