Sales promotion by wholesalers affects general practitioners’ prescription behaviours in Japan
Background: One method for promoting drugs in Japan has been utilizing wholesalers for promotion; however, the effectiveness of the sales promotion has been brought into question. Methods: A total of 74,552 responses were collected from an internet survey of 511 prescribing doctors in hospitals with...
| Published in: | Journal of Market Access & Health Policy |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-01-01
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/20016689.2018.1424474 |