Sales promotion by wholesalers affects general practitioners’ prescription behaviours in Japan

Background: One method for promoting drugs in Japan has been utilizing wholesalers for promotion; however, the effectiveness of the sales promotion has been brought into question. Methods: A total of 74,552 responses were collected from an internet survey of 511 prescribing doctors in hospitals with...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Journal of Market Access & Health Policy
المؤلف الرئيسي:	Hirohisa Shimura
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	MDPI AG 2018-01-01
الموضوعات:	Japan Japanese pharmaceutical market prescription behaviour wholesalers sales function marketing promotion
الوصول للمادة أونلاين:	http://dx.doi.org/10.1080/20016689.2018.1424474

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